Hello, I’m Eric.
I design products with effortless experiences, where structure and purpose come before all else
An architect turned UX designer
After 8 years in architecture and real estate, I found it natural to understand the foundations of UX design.
Today, I apply my knowledge of business, users, and strategic thinking to design products where every interaction has a clear purpose and a measurable outcome.
Problem solving + Deep system thinking = My projects
Designing with empathy first - using technology as a tool, not a trend.
Dreambuilder
Ferrari AI-First digital configurator
B2C
AI / Multimodal
VR / AR
Automotive
Conversational UX
Reimagining configurators as onboarding journeys that guide, learn, and adapt to every user.
+60%
Traffic share unlocked
-15%
Bounce Rate
+90%
Conversion potential
Conceptual Project
Home Configurator
VR home exploration & configuration
B2B/B2C
Product Design
Real Estate
VR Interaction
3D
Helping users pre-select homes, finishes, and layouts before meeting sales.
+44%
Conversion rate
-39%
cost per pre-qualified lead
Shipped
DFA project Display
Hybrid UX path for architectural presentations
B2B
UX Design
Architecture
Visual Design
Interactive
Transforming 40-page brochures into compact, high-impact hybrid experiences.
+100%
Adoption
5 projects
in less than 6 months
Live
