Hello, I’m Eric.
Hello, I’m Eric.
I design environments where brands scale, converting strategic ambition into revenue growth through users who land on the action that solves their need.
I design environments where brands scale, converting strategic ambition into revenue growth through users who land on the action that solves their need.
An architect turned UX designer
After 8 years in architecture and real estate, I’ve learned that design is only successful when it serves a purpose.
Today, I apply my knowledge to build systems where every interaction is a calculated step toward product simplification and revenue growth.
After 8 years in architecture and real estate, I found it natural to understand the foundations of UX design.
Today, I apply my knowledge of business, users, and strategic thinking to design products where every interaction has a clear purpose and a measurable outcome.
Problem solving + System thinking = My projects
Problem solving + System thinking = My projects
Designing with empathy first - using every technology as a tool, not a trend.
Ferrari Dreambuilder
AI-Driven brand concierge
B2C
AI / Multimodal
VR / AR
Automotive
Conversational UX
Reimagining multi-layered brand UX to catch the attention of distracted scrollers.
+70%
Traffic share unlocked
-29%
Bounce Rate
Conceptual Project
Ferrari Dreambuilder
AI-Driven brand concierge
B2C
AI / Multimodal
VR / AR
Automotive
Conversational UX
Reimagining multi-layered brand UX to catch the attention of distracted scrollers.
+70%
Traffic share unlocked
-29%
Bounce Rate
Conceptual Project
Home Configurator
Real Estate VR Engine
B2B/B2C
Product Design
Real Estate
VR Interaction
3D
Helping users pre-select homes, finishes, and layouts before meeting sales.
+44%
Conversion rate
-39%
cost per pre-qualified lead
Shipped
Home Configurator
Real Estate VR Engine
B2B/B2C
Product Design
Real Estate
VR Interaction
3D
Helping users pre-select homes, finishes, and layouts before meeting sales.
+44%
Conversion rate
-39%
cost per pre-qualified lead
Shipped
DFA project Display
Tool for architecture pitch
B2B
UX Design
Architecture
Visual Design
Interactive
Shifting 40-page brochures into high-impact experiences for stakeholders.
-25%
Feedback cycles
+5
New standard applications
Live
DFA project Display
Tool for architecture pitch
B2B
UX Design
Architecture
Visual Design
Interactive
Shifting 40-page brochures into high-impact experiences for stakeholders.
-25%
Feedback cycles
+5
New standard applications
Live
