An architect turned UX designer
An architect turned UX designer
I am driven by curiosity and focused on proving the value of every design choice with metrics. My background in a sector where every detail has structural consequences taught me to craft intuitive experiences that serve a clear purpose.
I am driven by curiosity and focused on proving the value of every design choice with metrics. My background in a sector where every detail has structural consequences taught me to craft intuitive experiences that serve a clear purpose.
My Career Journey
My Career Journey
A quick path through where I’ve been and what I’ve built.
Architecture
UX Design
Architecture
UX Design
HOM srl
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Co-founded a 3D visualization startup;
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Developed a Real Estate VR Engine;
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Drove significant conversion gains (+44%).
2023
2023
2023
2024
2024
2024
DFA partners
DFA partners
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•
Applied UX principles to architectural delivery;
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Delivered the Smart architecture Pitch;
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•
Set new, scalable brand standards.
Refined my UX skills
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Completed professional UX design training;
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Acquired fundamentals in AI and prompting;
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Bridged architectural logic with scalability.
2025
2025
2025
2025
2025
2025
Project Dreambuilder
Project Dreambuilder
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Built an AI-Driven brand concierge for Ferrari;
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Engineered guidance for high-intent users;
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Demonstrated new paths for brand reach (+70%).
My Skills
My Skills
A quick path through where I’ve been and what I’ve built.
Click to reveal practical applications
Tap to reveal practical applications
UX Design
Shaped journeys in Dreambuilder, guiding users through complex AI choices with intuitive flow.
UX Design
UX Design
Shaped journeys in Dreambuilder, guiding users through complex AI choices with intuitive flow.
UX Design
VR & Digital prototyping
Built VR Home Configurator with Unreal Engine, enabling users to explore spaces pre-construction.
VR & Digital prototyping
VR & Digital prototyping
Built VR Home Configurator with Unreal Engine, enabling users to explore spaces pre-construction.
VR & Digital prototyping
AI for design
Explored multimodal agents in Dreambuilder, designing prompting flows and RAG-like guidance.
AI for design
AI for design
Explored multimodal agents in Dreambuilder, designing prompting flows and RAG-like guidance.
AI for design
Interaction & visual design
Crafted immersive presentations at DFA, blending clarity and emotion in every interaction.
Interaction & visual design
Interaction & visual design
Crafted immersive presentations at DFA, blending clarity and emotion in every interaction.
Interaction & visual design
Research & testing
Ran iteration cycles on the Home Configurator, improving conversion rate by +44% through usability feedback.
Research & testing
Research & testing
Ran iteration cycles on the Home Configurator, improving conversion rate by +44% through usability feedback.
Research & testing
Tools & craft
Rapidly adapt to any new software and integrate it into design workflows.
Tools & craft
Tools & craft
Rapidly adapt to any new software and integrate it into design workflows.
Tools & craft
Collaboration & leadership
Co-founded HOM, aligning design with engineering, marketing, and sales for product-market fit.
Collaboration & leadership
Collaboration & leadership
Co-founded HOM, aligning design with engineering, marketing, and sales for product-market fit.
Collaboration & leadership
Fast learning & adaptability
Mastered new AI workflows + VR tools in days to ship working prototypes.
Fast learning & adaptability
Fast learning & adaptability
Mastered new AI workflows + VR tools in days to ship working prototypes.
Fast learning & adaptability
My Approach
My Approach
I design with a simple method:
I design with a simple method:
Human-centered first
Human-centered first
→ Every decision starts with business and user needs, not trends.
Technology as an enabler
Technology as an enabler
→ VR, AI, or 3D only if they make the product clearer.
Iterative, outcome-focused design
Iterative, outcome-focused design
→ test, refine, repeat.
Evidence-based decisions
Evidence-based decisions
→ Metrics guide every step.