An architect turned UX designer
An architect turned UX designer
I am driven by curiosity and focused on proving the value of every design choice with metrics. My background in architecture, a sector slower to evolve, has taught me to craft intuitive and purposeful experiences.
I am driven by curiosity and focused on proving the value of every design choice with metrics. My background in architecture, a sector slower to evolve, has taught me to craft intuitive and purposeful experiences.
My Career Journey
My Career Journey
A quick path through where I’ve been and what I’ve built.
Architecture
UX Design
Architecture
UX Design
HOM srl
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Co-founded a 3D visualization startup;
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Developed a VR home configurator;
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Drove significant conversion gains.
2023
2023
2023
HOM srl
HOM srl
•
•
Co-founded a 3D visualization startup;
Co-founded a 3D visualization startup;
•
•
Developed a VR home configurator;
Developed a VR home configurator;
•
•
Developed a VR home configurator;
Developed a VR home configurator;
DFA partners
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Applied UX principles to architecture;
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Delivered interactive presentations;
•
Set new brand style standards.
2024
2024
2024
DFA partners
DFA partners
•
•
Applied UX principles to architecture;
Applied UX principles to architecture;
•
•
Delivered interactive presentations;
Delivered interactive presentations;
•
•
Set new brand style standards.
Set new brand style standards.
Refined my UX skills
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Completed professional UX training;
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Acquired AI fundamentals expertise;
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Mastered advanced prompting techniques.
2025
2025
2025
Refined my UX skills
Refined my UX skills
•
•
Completed professional UX training;
Completed professional UX training;
•
•
Acquired AI fundamentals expertise;
Acquired AI fundamentals expertise;
•
•
Mastered advanced prompting techniques.
Mastered advanced prompting techniques.
Project Dreambuilder
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Built an AI-first Ferrari configurator;
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Experimented AI multimodal guidance;
•
Illustrated ways to increase brand reach.
2025
2025
2025
Project Dreambuilder
Project Dreambuilder
•
•
Built an AI-first Ferrari configurator;
Built an AI-first Ferrari configurator;
•
•
Experimented AI multimodal guidance;
Experimented AI multimodal guidance;
•
•
Illustrated ways to increase brand reach.
Illustrated ways to increase brand reach.
My Skills
My Skills
A quick path through where I’ve been and what I’ve built.
Click to reveal practical applications
Tap to reveal practical applications
UX Design
Shaped journeys in Dreambuilder, guiding users through complex AI choices with intuitive flow.
UX Design
UX Design
Shaped journeys in Dreambuilder, guiding users through complex AI choices with intuitive flow.
UX Design
VR & Digital prototyping
Built VR Home Configurator with Unreal Engine, enabling users to explore spaces pre-construction.
VR & Digital prototyping
VR & Digital prototyping
Built VR Home Configurator with Unreal Engine, enabling users to explore spaces pre-construction.
VR & Digital prototyping
AI for design
Explored multimodal agents in Dreambuilder, designing prompting flows and RAG-like guidance.
AI for design
AI for design
Explored multimodal agents in Dreambuilder, designing prompting flows and RAG-like guidance.
AI for design
Interaction & visual design
Crafted immersive presentations at DFA, blending clarity and emotion in every interaction.
Interaction & visual design
Interaction & visual design
Crafted immersive presentations at DFA, blending clarity and emotion in every interaction.
Interaction & visual design
Research & testing
Ran iteration cycles on the Home Configurator, improving conversion rate by +44% through usability feedback.
Research & testing
Research & testing
Ran iteration cycles on the Home Configurator, improving conversion rate by +44% through usability feedback.
Research & testing
Tools & craft
Rapidly adapt to any new software and integrate it into design workflows.
Tools & craft
Tools & craft
Rapidly adapt to any new software and integrate it into design workflows.
Tools & craft
Collaboration & leadership
Co-founded HOM, aligning design with engineering, marketing, and sales for product-market fit.
Collaboration & leadership
Collaboration & leadership
Co-founded HOM, aligning design with engineering, marketing, and sales for product-market fit.
Collaboration & leadership
Fast learning & adaptability
Mastered new AI workflows + VR tools in days to ship working prototypes.
Fast learning & adaptability
Fast learning & adaptability
Mastered new AI workflows + VR tools in days to ship working prototypes.
Fast learning & adaptability
My Approach
My Approach
I design with a simple method:
I design with a simple method:
Human-centered first
Human-centered first
→ Every decision starts with user needs, not trends.
Technology as an enabler
Technology as an enabler
→ VR, AI, or 3D only if they make the product clearer.
Iterative, outcome-focused design
Iterative, outcome-focused design
→ test, refine, repeat.
Evidence-based decisions
Evidence-based decisions
→ Metrics guide every step.