An architect turned UX designer

I am driven by curiosity and focused on proving the value of every design choice with metrics. My background in architecture, a sector slower to evolve, has taught me to craft intuitive and purposeful experiences.

My Career Journey

A quick path through where I’ve been and what I’ve built.

HOM srl

Co-founded a real estate visualization startup;

Developed a VR home configurator;

Drove significant conversion gains.

2023

Formalized my UX expertise

Completed professional UX training;

Acquired AI fundamentals expertise;

Mastered advanced prompting techniques.

2025

UX Design

Architecture

2024

DFA partners

Applied UX principles to architecture;

Delivered interactive presentations;

Set new brand style standards.

2025

Project Dreambuilder

Built an AI-first Ferrari configurator;

Experimented AI multimodal guidance;

Illustrated ways to increase brand reach.

My Skills

A quick path through where I’ve been and what I’ve built.

Hover to reveal practical applications

UX Design

Shaped journeys in Dreambuilder, guiding users through complex AI choices with intuitive flow.

UX Design

Prototyping VR & Digital

Built VR Home Configurator with Unreal Engine, enabling users to explore spaces pre-construction.

Prototyping VR & Digital

AI for Design

Explored multimodal agents in Dreambuilder, designing prompting flows and RAG-like guidance.

AI for Design

Interaction & Visual Design

Crafted immersive presentations at DFA, blending clarity and emotion in every interaction.

Interaction & Visual Design

Research & Testing

Ran iteration cycles on the Home Configurator, improving conversion rate by +44% through usability feedback.

Research & Testing

Tools & Craft

Rapidly adapt to any new software and integrate it into design workflows.

green and black audio mixer

Tools & Craft

Collaboration & Leadership

Co-founded HOM, aligning design with engineering, marketing, and sales for product-market fit.

Collaboration & Leadership

Fast Learning & Adaptability

Mastered new AI workflows + VR tools in days to ship working prototypes.

Fast Learning & Adaptability

brown chess piece on chess piece

My Approach

I design with a simple method:

Human-centered first

→ Every decision starts with user needs, not trends.

Human-centered first

→ VR, AI, or 3D only if they make the product clearer.

Human-centered first

→ test, refine, repeat.

Evidence-based decisions

→ Metrics guide every step.