Eric Mistrazzoso

An architect turned UX designer
I am driven by curiosity and focused on proving the value of every design choice with metrics. My background in architecture, a sector slower to evolve, has taught me to craft intuitive and purposeful experiences.

My Career Journey
A quick path through where I’ve been and what I’ve built.
HOM srl
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Co-founded a real estate visualization startup;
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Developed a VR home configurator;
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Drove significant conversion gains.
2023
Formalized my UX expertise
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Completed professional UX training;
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Acquired AI fundamentals expertise;
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Mastered advanced prompting techniques.
2025
UX Design
Architecture
2024
DFA partners
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Applied UX principles to architecture;
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Delivered interactive presentations;
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Set new brand style standards.
2025
Project Dreambuilder
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Built an AI-first Ferrari configurator;
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Experimented AI multimodal guidance;
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Illustrated ways to increase brand reach.
My Skills
A quick path through where I’ve been and what I’ve built.
Hover to reveal practical applications
UX Design
Shaped journeys in Dreambuilder, guiding users through complex AI choices with intuitive flow.

UX Design
Prototyping VR & Digital
Built VR Home Configurator with Unreal Engine, enabling users to explore spaces pre-construction.

Prototyping VR & Digital
AI for Design
Explored multimodal agents in Dreambuilder, designing prompting flows and RAG-like guidance.

AI for Design
Interaction & Visual Design
Crafted immersive presentations at DFA, blending clarity and emotion in every interaction.

Interaction & Visual Design
Research & Testing
Ran iteration cycles on the Home Configurator, improving conversion rate by +44% through usability feedback.

Research & Testing
Tools & Craft
Rapidly adapt to any new software and integrate it into design workflows.

Tools & Craft
Collaboration & Leadership
Co-founded HOM, aligning design with engineering, marketing, and sales for product-market fit.

Collaboration & Leadership
Fast Learning & Adaptability
Mastered new AI workflows + VR tools in days to ship working prototypes.

Fast Learning & Adaptability

My Approach
I design with a simple method:
Human-centered first
→ Every decision starts with user needs, not trends.
Human-centered first
→ VR, AI, or 3D only if they make the product clearer.
Human-centered first
→ test, refine, repeat.
Evidence-based decisions
→ Metrics guide every step.