Work, education, and projects at a glance.
My goal is to design experiences with a clear purpose and a measurable outcome.
With 8 years in architecture and real estate, I specialize in navigating business, user, and strategic systems—a structural approach I now apply to UX. I design for usability and scalability, ensuring every interface is a step toward business impact.
I have a proven track record of using VR and AI to deliver high-stakes projects, from sales-acceleration engines to AI-driven brand concierges. I bridge complex technical processes with valuable design solutions that are always validated by metrics.
UX / Product Designer & Co-Founder
HOM srl | December 2023 - Present (Concurrent)
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Designed and iterated an immersive VR home configurator, leading the end-to-end design process from user research to high-fidelity prototypes and final shipping.
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Orchestrated A/B testing and user feedback sessions to validate design choices, achieving a conversion lift from 14% to 68%. Applied human-centered principles to ensure a seamless journey, enabling the system to scale across diverse user contexts.
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Optimized lead quality and engagement, reducing cost per pre-qualified lead by 39%. Aligned design strategy with business goals through cross-functional collaboration with engineering, marketing, and sales teams.
Project Architect (UX-Driven Design)
DFA partners | December 2020 - Present (Concurrent)
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Led end-to-end architectural projects, applying human-centered principles to balance stakeholder needs and functional constraints. Designed intuitive, immersive environments scalable across multiple platforms.
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Developed the "Smart Architecture Pitch", using interactive tools to accelerate client decision-making. This strategic approach reduced feedback cycles by 25% and increased project efficiency.
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Established new brand communication standards, creating consistent, user-friendly guidelines for digital and print. This framework improved team collaboration by 30%.
Politecnico di Milano
Bachelor’s Degree in Architecture | 2012 - 2016
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Developed skills in design thinking, user-focused problem solving, visualization, and spatial analysis applicable to digital product design.
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Google - UX Design Professional Certificate - August 2025
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Google - Google AI Essentials - July 2025
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Google - Prompting Essentials - July 2025
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Unreal Engine - Architectural Visualization - July 2018
Skills
Design
User Experience · User Interface · VR Prototyping · AI Prototyping · Visual Design · Wireframing · Stylesheets & Guidelines
Research
User Interviews · Usability Testing · A/B Testing · Competitive Analysis · Design Strategy
Software
Figma · Unreal Engine · Video Editing · AI Tools (Prompting, Generative AI) · Photoshop · Illustrator · InDesign · SketchUp
Collaboration & Leadership
Cross-functional Collaboration & Communication · Human-centered Approach · Project Management · Customer Engagement · English & Italian Fluency
Learning & Adaptability
Rapid learning · Quick software proficiency · Self-driven experimentation
