Ferrari Dreambuilder
A next-generation configurator that leverages AI to transform passive users into highly engaged brand enthusiasts.
The product
Pioneering a new standard with a self-initiated project
I built this project to define the business and user experience principles of a next-generation configurator, creating a model that can be adapted for any market or brand.
My Role
UX Designer & AI strategist
I personally designed the end-to-end user experience, from conceptualization to prototyping a responsive AI-first journey that showcases a new standard for configurators.
My Team
Community-Driven methodology
I approached this project as a learning in public experiment by sharing my process on Notion and Behance. I opened my ecosystem for community feedback, allowing testing and design validation.
Tools
UX Design - Figma
Project documentation - Notion
Collaboration platform - Behance
Ferrari Dreambuilder
Inside the design process of this case study
Problem
Configurators engagement lost in translation
Today's configurators transform what should be a joyful, emotional journey into a frustrating chore.
As a result, they fail both the user, who struggles to bring their vision to life, and the brand, which loses a vital opportunity to build a genuine relationship with its customers.
Work in Progress
This project is still under construction
This project is an evolving case study, and the following sections are not ready yet.
To follow my experiments with Ferrari DreamBuilder and AI-driven UX—including sketches, tests, and unexpected surprises—you can: check out my public documentation on Notion or see the latest designs on Behance.
Eric Mistrazzoso